✨ A little about me

As a Lead content designer at SimplePractice, I focus on design systems and information architecture.

I’m a systems thinker with a high bar for the content design craft. I love making frameworks that help our team see problems in a new way. With every project, I focus on developing clear rationale for decisions and solutions.

I currently work for SimplePractice—a software company that helps 180,000+ therapists manage and grow their private practices.

📝 Work samples

content design


📰 Published articles

Content design process for daily decisions

How involved should marketing be in your design system?

🔄 Process

For most of my projects, I follow the advice from Abby Covert:

  1. Identify the mess
  2. State your intent
  3. Face reality
  4. Choose a direction
  5. Measure the distance